The 2025 Employer Acquisition Playbook: Strategies for Health Plan Success
Employers today are making decisions based on evolving expectations around digital experiences, cost-effectiveness, and employee satisfaction. Many health insurance plans struggle to differentiate themselves and communicate their value effectively to these employer groups. The webinar tackled the challenges plans face in acquiring and retaining employer groups in a highly competitive market.
We addressed the issue by equipping health plans with strategic insights and practical tools to improve employer acquisition and retention. Through expert panel discussions and data-driven trend analysis, we explored how rising consumer expectations are reshaping employer priorities, and the importance of a seamless digital experience in driving employee engagement and cost-effectiveness. Attendees learned how to clearly communicate their value to employer groups, differentiate from competitors, and leverage innovative digital solutions to build stronger longer-lasting partnerships.
Learning Objectives:
- Analyze key trends on health plan challenges and employer decision-making factors
- Explore how rising consumer expectations for seamless digital experiences impact employer satisfaction and employee utilization
- Understand how improved employee utilization, driven by a strong digital experience, ties back to cost-effectiveness for employers
- Learn how to communicate your health plan’s unique value to employer groups
- Discover best practices for strengthening employer relationships and fostering long-term success