The way patients find healthcare is transforming, and Kyruus Health’s Reach solution for listings and reputation management is leading the charge! We’re excited to announce a major expansion that will ensure healthcare provider organizations are more visible than ever in today’s AI-powered digital landscape.
What is AI Search in Healthcare?
Gone are the days when a simple Google search was enough. Consumers are increasingly turning to AI tools like Google’s AI Overviews, ChatGPT, and Perplexity AI for their health information. Instead of just providing a list of links, these tools synthesize information from across the web to provide a single, comprehensive answer. This means effective healthcare marketers need to make sure their data is everywhere patients are looking, and Reach makes that possible. Your data must be accurate, accessible, and widely distributed to be included in these AI-generated answers.
Why Must Healthcare Organizations Optimize for AI Search?
Healthcare organizations must optimize for AI search because patient behavior has shifted towards seeking immediate, trustworthy, and conversational answers. If your provider and location data isn’t structured to be easily understood by AI, you risk becoming invisible to a growing segment of prospective patients.
Key reasons to prioritize AI search optimization include:
- Direct Answers Drive Decisions: AI Overviews and other tools often provide the definitive answer, reducing the need for users to click through to other websites. Being part of that answer is critical.
- Building Trust: AI algorithms prioritize accurate, consistent, and well-reviewed sources. Having a strong, managed presence signals trustworthiness.
- Capturing High-Intent Patients: Patients using detailed, conversational queries are often further along in their journey and ready to book an appointment.
How Can Healthcare Providers Get Listed in AI Search Results?
To get listed in AI search results, healthcare providers must ensure their accurate name, location, specialty, and review data is consistently syndicated across the entire digital ecosystem. AI models pull information from a vast network of sources, and your presence on major platforms is crucial.
This is where a comprehensive listings management solution becomes vital. By ensuring your data is correct everywhere, you provide the clear, consistent signals that AI relies on.
Kyruus Health Reach: Your AI Search Solution
Kyruus Health’s Reach solution is designed specifically to help healthcare organizations manage their digital presence and dominate in the era of AI search. Reach syndicates your accurate provider and location information across the platforms that matter most, ensuring you are visible wherever patients are looking.
Where Does Reach Distribute Your Healthcare Data?
Reach ensures your accurate provider data fuels patient acquisition by distributing it across a vast network that covers over 90% of U.S. search engine traffic. This includes:
- Major Search Engines: Foundational platforms like Google Business Profiles, Apple Business Connect, and Bing Places for Business.
- AI-Powered Search Tools: Direct visibility within emerging AI experiences like Google’s AI Overviews, ChatGPT, and Perplexity AI.
- Top Health-Specific Destinations: Enhanced syndication to the Healthgrades network, which includes highly-trafficked consumer sites like Sharecare, Medical News Today, and Healthline.
- Payer & Partner Networks: Direct connections to payer websites, where over 30% of patients begin their search, and proprietary partner networks that connect you with qualified, insured patients.
Does This Approach Actually Drive Patient Growth?
Yes, a robust AI search strategy directly translates to measurable patient growth by increasing visibility and removing friction from the booking process. By meeting patients on the platforms they use with accurate, bookable information, healthcare organizations see significant increases in conversions.
For example, early adopters of Reach have seen incredible results:
- Intermountain Health saw a 42% increase in appointments booked via Reach’s Google Reserve integration within the first two months.
- Our health system partners have recorded conversion rates over 20% from clicks originating from their Google listings managed by Reach.
“As GenAI transforms the digital landscape, our customers need to be everywhere patients are seeking information. Kyruus Health’s Reach provides that comprehensive presence, ensuring accurate provider and location data fuels patient acquisition across channels like Healthgrades, Google, Gemini, Bing, and ChatGPT, ultimately making it easier for people to connect with the right care.”
– Peter Boumenot, Chief Product Officer, Kyruus Health
What About Patient Reviews and Reputation in the AI Era?
Patient reviews and reputation are more important than ever in the AI era, as AI models use sentiment and ratings as key signals of quality and trustworthiness. A strong reputation directly influences whether an AI will recommend your providers.
To address this, Reach now includes comprehensive Reputation Management capabilities. This allows your organization to monitor reviews, respond directly to patient feedback, and gain performance insights—all within one platform. Future releases will incorporate AI-powered sentiment analysis and review generation to further enhance your online reputation.
Ready to revolutionize how patients find and connect with your care? Learn more about how Kyruus Health’s Reach can help your organization thrive in the AI era!