Did you know that when it comes to engaging members in healthcare price transparency, 67% of consumers are attracted to messaging that mentions specific cost savings? What you say is just as important as where you communicate.
This member marketing guide offers valuable insights for your marketing team to consider. To help you finalize and refine marketing plans driving engagement of cost tools throughout the year, you’ll find research-backed insights and tips including:
- Specific member messaging and email templates
- Best practices for naming for your cost tool
- Channel check-lists and preferred member touch points