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Guide

The New Patient Journey: Strategies for Healthcare Marketers in an AI-First World

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Right Time. Right Place. Right Care.

AI search is reshaping how patients find care. They are no longer just searching for a provider—they’re searching for answers to their health concerns and want to be matched with the best care for their unique needs. This shift, driven by the increased usage of AI-driven search, voice assistants, and even social media, mean that healthcare marketers must adapt, and move beyond traditional SEO strategies.

Download the full E-book to learn:

  • How patient search behavior is changing
  • How to structure provider profiles effectively for AI
  • How to make your website transaction-ready

What You'll Get

Download the e-book for more in-depth guidance on how your organization can make it easier for patients to find and choose the right care.

Key insights include:

  • Tips for ensuring your patient-facing content is trustworthy and answers real patient questions
  • Actionable steps to enrich your provider profiles with accurate, robust data
  • Important steps to take to convert patients once they reach your website
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