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ADVANCED ANALYTICS

Meet your organization’s goals by turning insights into action

Gain deeper insights into consumer behavior and utilization with Advanced Analytics.

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Transform patient activity into platform strategy

Consumers have individual preferences and needs when searching and accessing care. Your organization needs to understand these behaviors in order to deliver engaging and optimized experiences. Advanced Analytics allows you to create customized reports, provides access to Kyruus Health analytics experts, and enables data exchange across multiple reporting tools.

/ UNLEASH ACTIONABLE INSIGHTS

Transform member activity into market strategy

Understand the complete user experience

Curated data feeds across all Kyruus Connect solutions allow you to dig deeper into behavior and population trends.

Capture events and actions

Make sure no action is overlooked with custom Tealium tags that seamlessly collect UI and session events from across all Kyruus Connect interactions.

Tailor reporting for stakeholders

Use advanced filtering, create custom measures, save reports, and alert stakeholders with automatic delivery.

Refine your approach

Use advanced reporting capabilities to analyze trends, predict intervention needs, and monitor the impact of user actions.

/ ADVANCING YOUR INITIATIVES

Better insights to power better outcomes

Engage our experts

Partner with our team of analytics experts for the education, training, and assistance needed to craft customized dashboards and reports that advance your organization’s goals.

Make sure your data is comprehensive

To unleash the most powerful insights, by connecting Advanced Analytics everywhere you collect data across Kyruus Connect solutions, your internal business intelligence tools, or send data to your AWS cloud storage.

FAQs

What are patient journey analytics?

Patient journey analytics is the process of tracking and analyzing how patients interact with a healthcare system across all digital touchpoints. It focuses on understanding user behavior—from their initial search for a provider to scheduling an appointment and beyond—to identify pain points and opportunities to create a more seamless and intuitive experience. It’s about understanding the how and why behind a patient’s digital actions, not their clinical data.

What makes a patient journey analytics report truly impactful?

An impactful report goes beyond just presenting data; it tells a clear story that leads to actionable insights. It should be designed for a specific audience, provide context for the numbers, and follow a consistent, easy-to-understand layout. The ultimate goal is to empower leaders to make informed decisions confidently.

Read more: Six Principles for Creating Impactful Analytics Reporting

What problem does having a robust patient journey analytics solution solve?

It solves the problem of having limited insight into the user journey. By capturing and analyzing data across all digital touchpoints, the solution helps organizations move beyond guesswork and make data-driven decisions to optimize their platform, strategy, and patient access channels.

What are the most important KPIs for patient engagement?

While specific KPIs (Key Performance Indicators) can vary, some of the most important for measuring digital patient engagement include:

  • High-Intent Engagement: A visitor showing strong signals of readiness to take action. High-intent engagement occurs when a user takes at least one of the specified high-intent actions: interacting with availability information, clicking a call-to-action, or engaging in a scheduling activity.
  • Appointment Conversion Rate: The percentage of total sessions that result in a booked appointment. 
  • Performance Snapshot: Monitor engagement and conversion key performance indicators.
  • Peer Comparisons: Compare your performance with peers with similar network size and implementation.
  • Trend Analysis: Identify trends and growth opportunities by analyzing performance data over time.

What is an example of an insight from patient or member search data?

A common insight comes from analyzing internal site search terms. A health system might discover that a large number of users are searching for a specific specialty (like “pediatric dermatology”) that has very few providers listed. This data provides a clear, evidence-based signal that there is a gap between patient demand and available supply, informing the organization’s network management and recruitment strategy.

What are the benefits of tracking user behavior on a hospital website?

Tracking user behavior provides critical insights to improve access and satisfaction. The primary benefits include:

  • Identifying Needs: By analyzing search terms and navigation paths, you can see exactly what services, specialties, and information users are looking for.
  • Optimizing the User Journey: You can pinpoint where users struggle or drop off, such as on a confusing page. Fixing these friction points makes it easier for them to find care.
  • Personalizing the Experience: Understanding user behavior allows for a more personalized digital experience, guiding patients to the right resources more quickly.
  • Making Data-Driven Decisions: Instead of guessing, you can use concrete data to inform website improvements, marketing campaigns, and even service line development.

How can healthcare data analytics reduce patient leakage?

Healthcare data analytics is one of the most effective tools to combat patient leakage, which is when a patient leaves your health system to seek care elsewhere. It works by:

  1. Pinpointing Exit Points: Analytics can show you exactly where users abandon their journey on your site. For example, if many users search for a specific specialty but then leave the site from the search results page, it signals a problem.
  2. Identifying Gaps in Care: The data might reveal a high search demand for a specialty with very few available appointments or providers. This insight allows you to see a direct link between a gap in your network’s supply and patients leaving to find care elsewhere.
  3. Understand Traffic Sources and Competitive Benchmarks: By analyzing traffic sources and search terms, a health system can understand which of their own marketing campaigns are effectively driving patient acquisition and where they might be losing patients to external directories. When used in conjunction with competitive benchmarks (like your new peer comparisons), a health system can understand how their own digital presence and search experience stack up against their peers.

Find out what Kyruus Advanced Analytics can do for your organization

Leverage your data to craft the most impactful patient activation strategies.

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