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PORTLAND, Ore. – July 13, 2021 – Friday Health Plans has selected HealthSparq’s guidance and transparency platform to provide online, personalized guidance to members looking to find the right in-network care. HealthSparq’s technology will power the health plan’s ‘Find a Doctor’ tool, provide cost estimates to achieve CMS Transparency in Coverage compliance, make care selection simpler with better guidance for members, and deliver more convenience with online appointment scheduling.

Friday Health Plans, which sells Affordable Care Act health insurance plans to individuals, families and small groups, selected HealthSparq after a thorough vendor selection process. Mike Gordon, Chief Innovation Officer at Friday Health Plans, said it was the combination of HealthSparq’s superior technology and expert team that won the partnership.

“Friday is committed to making our health plans easy to use for our members. Having robust and accurate digital tools to find care and costs is part of that promise,” said Gordon. “We’re confident HealthSparq will be a great partner as we grow to serve more individuals and families.”

HealthSparq’s white-labeled solutions are designed to guide members through the complexities of healthcare, giving them the personalized information they need to make decisions. The intuitive search capabilities have been tested and refined by HealthSparq for more than a decade and layer in the key details people want to know about a provider or service before making an appointment. One of those details is surfacing the costs of care – now mandated by the federal government – and by partnering with HealthSparq, Friday Health Plans will be prepared to meet the new CMS price transparency mandates that take effect Jan. 1, 2022.

“Friday Health Plans is taking the right approach to price transparency, which is not just to meet a mandate, but to provide meaningful information in an easy-to-use experience to help members plan for the financial impacts of care,” said Mark Menton, HealthSparq General Manager. “We’re honored to be part of their dedication to an exceptional member experience and look forward to growing with them as they add even more capabilities for their members.”

 About HealthSparq

At HealthSparq, we help people make smarter healthcare choices by partnering with health plans to share cost and quality information about doctors, hospitals, medical services, and medications. Serving more than 80 million members across the country, we put people at the core of everything we do by conducting continuous usability testing, turning consumer research into product innovations, hosting industry panels featuring everyday people, and bringing human stories to the forefront through our #WTFix campaign. Using these insights, we create solutions to help people understand and navigate the healthcare system better than ever before.

Born inside a health plan in Portland, OR, we’ve been growing since our 2012 corporate founding. In 2021, we became part of Kyruus, the leader in provider search and scheduling solutions for health systems, to pursue a shared vision of connecting people to the right care. Contact us at or tweet us @HealthSparq.

About Friday Health Plans

Friday Health Plans is purpose-built specifically for people and small businesses who buy their own health insurance. The company focuses on overall simplicity to offer affordable health plans with benefits that help members stay healthy and cover them if they get sick or hurt. Operational efficiency, top-notch customer service, and smart technology are core to Friday’s consumer-centric approach. All insurance plans and services are offered and administered through licensed subsidiaries of Friday Health Plans, Inc. For more information and to find a health plan, visit