How Banner Health Transformed Patient Access With a Digital-First Approach
For Banner Health, one of the country’s largest, non-profit health systems serving 8M+ patients across the Southwest, delivering upon their vision of “making healthcare easier so life can be better” meant raising the bar on their consumer access experience, particularly online.
Engaging Kyruus as a key partner in their digital transformation, Banner started by building a comprehensive physician directory to power their digital front door. From there, the team launched a new online physician search experience and integrated it with their EHR to empower consumers to not only find care, but also book it then and there for a new level of convenience.
By creating a more frictionless access experience, Banner was able to:
- Increase organic find-a-provider traffic by 35%
- Book 38% of online appointments after hours
- Achieve a 99.8% accuracy rate for online booking