Geisinger Improves SEO & Patient Acquisition with a Comprehensive Provider Directory
Geisinger is one the nation’s largest health systems, serving more than 3M people across PA and NJ. Dedicated to continuous innovation, the organization knew that furthering their mission of delivering easier access would require a new approach to connecting consumers with care online.
Partnering with Kyruus to modernize their digital experience, Geisinger first created an enriched, enterprise-wide provider directory – built in close collaboration with their providers – and then used it as the foundation for a new provider search experience on their website. Learn how they achieved:
- A 29% point increase in organic traffic
- A 30% point increase in provider data accuracy
- Novel consumer demand insights