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Guide

The 2025 Employer Acquisition Playbook

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Navigate a dynamic healthcare landscape and win employer groups by aligning with their evolving priorities.

The healthcare industry is at a pivotal moment, with dynamic market demands and escalating costs making the challenge of acquiring and retaining employer groups more complex than ever. Health plans are facing critical challenges, from runaway costs driven by new trends like GLP-1 medications to rapidly changing consumer expectations for seamless digital experiences.

This guide, inspired by insights from the webinar “The 2025 Employer Acquisition Playbook,” is a dynamic guide for health plans ready to thrive in this competitive environment.

What You'll Get

Inside, you’ll learn how to:

  • Understand current market challenges
  • Reposition for success
  • Leverage digital innovation
  • Strengthen employer partnerships
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