At Kyruus Health, we are always exploring new ways to simplify the healthcare journey across payers, providers and consumers. One of the most exciting developments on our horizon is the integration of generative artificial intelligence (GenAI) into our care access platform. Here’s how we are approaching this transformative technology.
Intentional Approach to AI Integration
An increasing number of patients are now seeking digital tools to help them make informed decisions about their care. Already, a frustration-free experience powered by natural language processing has become an expected standard. It is also obvious that GenAI can enrich a wide range of patient engagement solutions.
When it comes to integrating AI into our solutions, we’ve taken a very measured approach. Our guiding principle has been clear: first, ‘do no harm’ to the user experience. Anything we build must be additive, not a gimmick. This mindset ensures that every AI-driven enhancement we introduce:
- Genuinely improves the user experience
- Makes interactions with our products more intuitive and efficient
- Delivers better outcomes
Our focus has also been on the data. With over a billion searches for care supported across our payer and provider solutions, we are uniquely positioned to develop use cases that are highly relevant to the needs of our clients and users. This proximity to the problem curve has accelerated our understanding and ability to bring meaningful AI solutions to market.
But data alone isn’t enough. Another guiding principle is to ‘get the data structure right.’ Over the past decade, we’ve meticulously organized provider data, curated 15,000 clinical keywords, claims, and cost data into a structured schema.
This foundation allows us to augment commercially available large language models (LLMs) with proprietary data. The result? AI solutions that aren’t just off-the-shelf but are tailored specifically for the healthcare setting.
Balancing AI Innovation with Privacy and Security
The healthcare industry is one of the most highly regulated, and with good reason. Ensuring data privacy, security, and compliance has been a cornerstone of our product development from the very beginning. Integrating GenAI is no different. We apply the same rigorous standards to AI-driven products as we do to any other development effort. Our commitment to ‘do no harm’ extends to safeguarding the sensitive information entrusted to us by our users.
Dispelling Misconceptions About AI in Healthcare
There are many misconceptions about AI in healthcare, particularly around its potential to replace human providers or its focus solely on improving the provider experience. At Kyruus Health, we see things differently. We believe one of the biggest barriers to care is the challenge consumers face in finding the right provider—a balance of clinical relevance, affordability and convenience. This is where AI can truly shine, helping consumers navigate the complex healthcare landscape with greater ease and confidence.
Measuring the Impact of AI
As we continue to innovate, it’s crucial that we measure the success and impact of our AI-driven products. Today, we’re already tracking how people engage with various data sets—whether provider data or cost data—and how this information influences their behavior. With these baselines in place pre-AI, we will be well-equipped to assess the positive impact of our AI solutions as they roll out.
Looking Ahead: The Future of AI at Kyruus Health
As we look to the future, our goal is clear: to continue leveraging AI in ways that meaningfully improve the healthcare experience for everyone. By staying true to our principles—focusing on the user experience, getting the data right, and maintaining the highest standards of privacy and security—we are confident that the AI-driven innovations we introduce will help shape a more accessible, efficient, and patient-centered healthcare system.
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Learn more about how Guide, Kyruus Health’s conversational AI-supported care navigation solution for health plans, can create a seamless and intuitive experience for patients.
