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Petersen brings 15 years of experience selling consumer-focused solutions in health care

PORTLAND, OR – Aug. 30, 2018 – HealthSparq has hired Todd Petersen to lead its Sales and Strategic Accounts Teams. He’s tasked with building long-term and strategic partnerships with health plans throughout the country and ensuring they get maximum value from their HealthSparq solutions.

Petersen has more than 15 years of experience selling shopping and enrollment, payment and consumer-focused solutions into the health care industry. Prior to HealthSparq, he was the VP of Sales at InstaMed, where he led sales for SaaS-based payment solutions for members, health plans and providers. Before InstaMed, he was the EVP of Sales and Marketing/Chief Revenue Officer at DestinationRx, leading sales and marketing efforts for the company’s Medicare-based shopping and enrollment tools for consumers.

“I am thrilled to join HealthSparq at such an exciting time for the organization,” said Petersen. “Not only is the company committed to helping people take control of their health care expenses and decisions, the team at HealthSparq values its employees which makes for a great work environment. I look forward to meeting with our clients and partners and making a difference in health care.”

Mark Menton, HealthSparq CEO, is excited for Petersen to lead HealthSparq into a continued period of growth.

“We have some really interesting developments under way and Todd is the right person to spearhead our sales partnerships,” said Menton. “Todd helps round out our executive team with industry and technology expertise for the next phase of HealthSparq growth.”

To learn more about HealthSparq, visit

About HealthSparq

At HealthSparq, we empower people to make smarter health care choices by providing cost and quality information about doctors, hospitals, medical services and medications. We put people at the core of everything we do by conducting continuous usability testing, turning consumer research into product innovations, hosting industry panels featuring everyday people, and bringing human stories to the forefront through our #WTFix campaign. Using these insights, we create solutions to help people understand and navigate the health care system better than ever before.

Growing since our founding in 2008 from our home in Portland, Oregon, we now serve around 100 health plan brands across the country.