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DentaQuest: A ‘Find a Dentist’ Experience to Smile About

DentaQuest had multiple platforms supporting their Find a Dentist tool. The online search experience wasn’t ADA compliant or mobile responsive or easy to use. Another pain point was that creating branded experiences for their many health plan clients required custom IT application development, carrying heavy costs. DentaQuest was challenged to improve the consumer experience themselves due to a lack of analytic capabilities. That meant the team had no insights into user behavior in order to improve the digital experience.