Consumers want convenience, flexibility, and seamless digital access that includes self-service tools to help them confidently search for, select, and schedule care on their own terms.
Healthcare organizations need to strive to build a holistic Find Care experience that offers consumers the ability to find a variety of care types and options—the PCP who speaks Portuguese, the location that’s down the block from their subway stop, the virtual care option that fits around their work schedule—whatever care is the right fit for them.
Building an Effective Find Care Experience to Benefit Consumers, Providers, and Healthcare Organizations
Creating a Find Care experience is a four-step process that allows healthcare organizations to take control of their online patient acquisition strategy, build loyalty, and deliver on the convenience and flexibility that consumers demand—but there are also important benefits for both providers and consumers along the way:
- ENGAGE: Meeting Consumers Where They Are
Making providers searchable across your digital properties and third-party channels makes it easy for consumers to find them when searching online for care. This also enables providers to convert demand from multiple channels—a job that is difficult to do on their own.
- SEARCH: Provide a Simple, Powerful Search Experience
Creating a search experience that integrates clinical keyword search and natural language processing capabilities and that surfaces care options (i.e., providers, locations, and services) helps consumers easily discover their options and determine which best meets their unique needs. Organizations who help providers take steps to be more searchable enable these providers to surface in appropriate searches so they can be included in consumers’ discovery process.
- MATCH: Surface Information that Consumers Value Most
Building rich, differentiating provider profiles ensures more precise patient-provider matching and connects consumers to providers that meet their clinical needs and personal preferences. Better matching also helps providers avoid scheduling patients who are not clinically appropriate for their practice, and ideally allows them to practice at the top of their license.
- BOOK: Create a One-Stop-Shop for Digital Self-Service
Integrating self-service booking options, simplified scheduling workflows, and digital check-in enables healthcare organizations to convert online demand across a range of care types. This satisfies consumer expectations for a modern, seamless experience and aligns to the top tactics providers say can alleviate workforce shortages.
Healthcare organizations are instrumental to ensuring patients are matched with the most appropriate provider or service for their care. The Find Care experience provides a framework that can help ensure that this happens—all while allowing providers to practice at the top of their license and improving capacity utilization through appropriate appointment distribution. The bottom line? When done right, the Find Care experience is a win-win-win for everybody.
LEARN MORE ABOUT CREATING YOUR FIND CARE EXPERIENCE
Download Your Find Care Experience: Four Key Steps to Converting the Digitally-Empowered Healthcare Consumer to gain new insights into consumer preferences and actionable strategies for creating a holistic Find Care experience—including a self-assessment checklist.