The Many Digital Doors for Finding, Selecting, and Accessing Care
Now in its sixth consecutive year, our patient access survey of 1,000 healthcare consumers highlights ongoing demand for convenient access to accurate, consistent information, seamless experiences, and digital self-service—wherever people begin their journey.
Key findings include:
- The internet still retains the top spot for consumer research (61%) when it comes to finding care, and nearly 80% of consumers used 2 or more online resources in their research process.
- Over 40% of consumers prefer to book appointments online and about a 1/3 cite it as a factor when considering where they will obtain care in the future.
- Consumers are eager to use digital channels for pre-visit tasks and to engage with their healthcare providers—93% are extremely or very interested in using digital self-service for pre-visit tasks
For more insights on the pivotal role of digital channels in finding, selecting, and accessing care—download the report.